Sponsorship of television programs
The emergence of sponsorship as a significant form of marketing communication is a comparatively recent development. In the last decade, commercial sponsorship in the UK has developed into a 190 million pound industry of growing significance and professionalism. In Singapore, more funds are expec...
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2015
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/64046 |
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