Consumer behaviour : beer drinking in Singapore

Consumer behaviour : beer drinking in Singapore

As the white-collar worker segment contributes a larger and larger portion of the total local beer market, acute beer marketing practitioners begin to realise the potential of this segment. This report attempts to aid the beer marketing practitioners in targeting the potential of this segment b...

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Bibliographic Details
Main Authors: Goh, Kia Lin, Lim, Bee Ling, Poh, Pei Shee
Other Authors: Eric Tsang
Format: Final Year Project
Language:English
Published: 2015
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/64346
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Institution: Nanyang Technological University
Language: English
Description
Summary:As the white-collar worker segment contributes a larger and larger portion of the total local beer market, acute beer marketing practitioners begin to realise the potential of this segment. This report attempts to aid the beer marketing practitioners in targeting the potential of this segment by offering an insight into the beer drinking behaviour of the local white-collar workers.

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