Consumer behaviour : beer drinking in Singapore

Consumer behaviour : beer drinking in Singapore

As the white-collar worker segment contributes a larger and larger portion of the total local beer market, acute beer marketing practitioners begin to realise the potential of this segment. This report attempts to aid the beer marketing practitioners in targeting the potential of this segment b...

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Main Authors: Goh, Kia Lin, Lim, Bee Ling, Poh, Pei Shee
Other Authors: Eric Tsang
Format: Final Year Project
Language:English
Published: 2015
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/64346
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-64346
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spelling sg-ntu-dr.10356-643462023-05-19T06:24:06Z Consumer behaviour : beer drinking in Singapore Goh, Kia Lin Lim, Bee Ling Poh, Pei Shee Eric Tsang Nanyang Business School DRNTU::Business As the white-collar worker segment contributes a larger and larger portion of the total local beer market, acute beer marketing practitioners begin to realise the potential of this segment. This report attempts to aid the beer marketing practitioners in targeting the potential of this segment by offering an insight into the beer drinking behaviour of the local white-collar workers. BUSINESS 2015-05-26T03:33:09Z 2015-05-26T03:33:09Z 1993 1993 Final Year Project (FYP) http://hdl.handle.net/10356/64346 en Nanyang Technological University 123 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business
spellingShingle DRNTU::Business
Goh, Kia Lin
Lim, Bee Ling
Poh, Pei Shee
Consumer behaviour : beer drinking in Singapore
description As the white-collar worker segment contributes a larger and larger portion of the total local beer market, acute beer marketing practitioners begin to realise the potential of this segment. This report attempts to aid the beer marketing practitioners in targeting the potential of this segment by offering an insight into the beer drinking behaviour of the local white-collar workers.
author2 Eric Tsang
author_facet Eric Tsang
Goh, Kia Lin
Lim, Bee Ling
Poh, Pei Shee
format Final Year Project
author Goh, Kia Lin
Lim, Bee Ling
Poh, Pei Shee
author_sort Goh, Kia Lin
title Consumer behaviour : beer drinking in Singapore
title_short Consumer behaviour : beer drinking in Singapore
title_full Consumer behaviour : beer drinking in Singapore
title_fullStr Consumer behaviour : beer drinking in Singapore
title_full_unstemmed Consumer behaviour : beer drinking in Singapore
title_sort consumer behaviour : beer drinking in singapore
publishDate 2015
url http://hdl.handle.net/10356/64346
_version_ 1770563651678240768

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