Consumer behaviour : beer drinking in Singapore

• Main Authors: Goh, Kia Lin, Lim, Bee Ling, Poh, Pei Shee
• Other Authors: Eric Tsang
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/64346
• Institution: Nanyang Technological University

As the white-collar worker segment contributes a larger and larger portion of the total local beer market, acute beer marketing practitioners begin to realise the potential of this segment. This report attempts to aid the beer marketing practitioners in targeting the potential of this segment b...