Concept of product, price, promotion, place

• Main Authors: Voo, Siew Cheng, Toh, Cheryl Kim See, Hong, Benjamin Yan Ben
• Other Authors: B.C. Ghosh
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/64515
• Institution: Nanyang Technological University

The motivation for this report has arisen from our feelings that the banking and insurance industry in Singapore is facing a change in the competitive environment, whereby adopting an aggressive marketing strategy would be necessary to stay ahead of the competition. We felt that the best form of...