The positioning strategies of selected banks in marketing their credit cards

This report analyses the marketing strategies adopted by the selected banks in positioning their credit cards. The first stage is market segmentation, where the banks select one or more segment(s), which fit(s) their strengths and weaknesses, to target on. Thereafter, the banks plan the pos...

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Bibliographic Details
Main Author: Kang, Yuen Ying
Other Authors: Hwang Soo Chiat
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/64529
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Institution: Nanyang Technological University
Language: English