The influence of demand satisfication based on customer priorities on clinical trial success rate
In the pharmaceutical industry, introducing a new drug into the market requires billions of dollars in expenditure. Clinical trial costs constitutes of a very expensive development process which includes producing and distributing optimal quantity of inventory. The main priority in clinical trial is...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/10356/64933 |
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| Institution: | Nanyang Technological University |
| Language: | English |