The influence of demand satisfication based on customer priorities on clinical trial success rate

In the pharmaceutical industry, introducing a new drug into the market requires billions of dollars in expenditure. Clinical trial costs constitutes of a very expensive development process which includes producing and distributing optimal quantity of inventory. The main priority in clinical trial is...

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Bibliographic Details
Main Author: Palli Menon, Vivek Kakkiyoor
Other Authors: Kan Wu
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/64933
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Institution: Nanyang Technological University
Language: English

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