The influence of demand satisfication based on customer priorities on clinical trial success rate

• Main Author: Palli Menon, Vivek Kakkiyoor
• Other Authors: Kan Wu
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Engineering::Mechanical engineering
• Online Access: http://hdl.handle.net/10356/64933
• Institution: Nanyang Technological University

In the pharmaceutical industry, introducing a new drug into the market requires billions of dollars in expenditure. Clinical trial costs constitutes of a very expensive development process which includes producing and distributing optimal quantity of inventory. The main priority in clinical trial is...