China's moody appetite for luxury goods: two factors explaining recent market trends
Over the past years, the rapid emergence of the Chinese consumers as one of the driving forces behind the global luxury goods market has increasingly drawn the attention of Media and consulting firms. However, the academic literature has only recently begun to research on the topic, and mai...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/65156 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Over the past years, the rapid emergence of the Chinese consumers as one of the
driving forces behind the global luxury goods market has increasingly drawn the
attention of Media and consulting firms. However, the academic literature has
only recently begun to research on the topic, and mainly from business and
marketing perspectives. As a result, this dissertation investigates China's
growing appetite for luxury goods from a different angle, analyzing two factors
that can explain why the Chinese consumers have rapidly become fundamental
actors in the global luxury market. |
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