China's moody appetite for luxury goods: two factors explaining recent market trends
Over the past years, the rapid emergence of the Chinese consumers as one of the driving forces behind the global luxury goods market has increasingly drawn the attention of Media and consulting firms. However, the academic literature has only recently begun to research on the topic, and mai...
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sg-ntu-dr.10356-651562020-11-01T08:08:07Z China's moody appetite for luxury goods: two factors explaining recent market trends Riva, Giovanni Deborah Kay Elms S. Rajaratnam School of International Studies DRNTU::Business::International business Over the past years, the rapid emergence of the Chinese consumers as one of the driving forces behind the global luxury goods market has increasingly drawn the attention of Media and consulting firms. However, the academic literature has only recently begun to research on the topic, and mainly from business and marketing perspectives. As a result, this dissertation investigates China's growing appetite for luxury goods from a different angle, analyzing two factors that can explain why the Chinese consumers have rapidly become fundamental actors in the global luxury market. Master of Science (International Political Economy) 2015-06-15T05:48:34Z 2015-06-15T05:48:34Z 2014 2014 Thesis http://hdl.handle.net/10356/65156 en 44 p. application/pdf |
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Nanyang Technological University |
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NTU Library |
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Asia |
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Singapore Singapore |
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English |
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DRNTU::Business::International business |
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DRNTU::Business::International business Riva, Giovanni China's moody appetite for luxury goods: two factors explaining recent market trends |
| description |
Over the past years, the rapid emergence of the Chinese consumers as one of the
driving forces behind the global luxury goods market has increasingly drawn the
attention of Media and consulting firms. However, the academic literature has
only recently begun to research on the topic, and mainly from business and
marketing perspectives. As a result, this dissertation investigates China's
growing appetite for luxury goods from a different angle, analyzing two factors
that can explain why the Chinese consumers have rapidly become fundamental
actors in the global luxury market. |
| author2 |
Deborah Kay Elms |
| author_facet |
Deborah Kay Elms Riva, Giovanni |
| format |
Theses and Dissertations |
| author |
Riva, Giovanni |
| author_sort |
Riva, Giovanni |
| title |
China's moody appetite for luxury goods: two factors explaining recent market trends |
| title_short |
China's moody appetite for luxury goods: two factors explaining recent market trends |
| title_full |
China's moody appetite for luxury goods: two factors explaining recent market trends |
| title_fullStr |
China's moody appetite for luxury goods: two factors explaining recent market trends |
| title_full_unstemmed |
China's moody appetite for luxury goods: two factors explaining recent market trends |
| title_sort |
china's moody appetite for luxury goods: two factors explaining recent market trends |
| publishDate |
2015 |
| url |
http://hdl.handle.net/10356/65156 |
| _version_ |
1683493010396938240 |