China's moody appetite for luxury goods: two factors explaining recent market trends

• Main Author: Riva, Giovanni
• Other Authors: Deborah Kay Elms
• Format: Theses and Dissertations
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::International business
• Online Access: http://hdl.handle.net/10356/65156
• Institution: Nanyang Technological University

Over the past years, the rapid emergence of the Chinese consumers as one of the driving forces behind the global luxury goods market has increasingly drawn the attention of Media and consulting firms. However, the academic literature has only recently begun to research on the topic, and mai...