An information-processing model of bandwagon effects on media users’ movie viewing selections
This dissertation studies bandwagon effects on media users’ selections of content products and the antecedent to this effect. Building on the economic theory of information cascade and the psycho-cognitive theories on information processing, this study postulates that when facing a wide-ranging vari...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2015
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| Online Access: | https://hdl.handle.net/10356/65398 |
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| Institution: | Nanyang Technological University |
| Language: | English |