An information-processing model of bandwagon effects on media users’ movie viewing selections

• Main Author: Xu, Xuexin
• Other Authors: Hao Xiaoming
• Format: Theses and Dissertations
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Mass media::Media economics
• Online Access: https://hdl.handle.net/10356/65398
• Institution: Nanyang Technological University

This dissertation studies bandwagon effects on media users’ selections of content products and the antecedent to this effect. Building on the economic theory of information cascade and the psycho-cognitive theories on information processing, this study postulates that when facing a wide-ranging vari...