An information-processing model of bandwagon effects on media users’ movie viewing selections
This dissertation studies bandwagon effects on media users’ selections of content products and the antecedent to this effect. Building on the economic theory of information cascade and the psycho-cognitive theories on information processing, this study postulates that when facing a wide-ranging vari...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2015
|
| 主題: | |
| 在線閱讀: | https://hdl.handle.net/10356/65398 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|