A product conceptualization strategy based on crowd-innovation

Product conceptualization plays a critical role in new product development. Research has shown that 75–80% of a product’s lifecycle cost is determined during the conceptual design phase. Thus, achieving a competitive edge at the front end could lead to more opportunities for successful final product...

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Bibliographic Details
Main Author: Chang, Danni
Other Authors: Lee Ka Man
Format: Theses and Dissertations
Language:English
Published: 2016
Subjects:
Online Access:https://hdl.handle.net/10356/65928
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Institution: Nanyang Technological University
Language: English
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