A product conceptualization strategy based on crowd-innovation
Product conceptualization plays a critical role in new product development. Research has shown that 75–80% of a product’s lifecycle cost is determined during the conceptual design phase. Thus, achieving a competitive edge at the front end could lead to more opportunities for successful final product...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2016
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| Online Access: | https://hdl.handle.net/10356/65928 |
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| Institution: | Nanyang Technological University |
| Language: | English |