Open innovations in co-creation community platform : Bonding, crowding and complementor’ s engagement

• المؤلفون الرئيسيون: YIU, Daphne W., LU, Yiqian
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2024
• الموضوعات: Community bonding; Crowding mechanism; Platform engagement; Community interaction; Business and Corporate Communications; Organizational Behavior and Theory; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/7662
• المؤسسة: Singapore Management University

This study underscores how community bonding and crowding mechanisms are intertwined to facilitate complementor’s engagement in a co-creation community platform. Co-creation community serves as both a social place for a firm and a valuable source of open innovation via the active involvement of its...