Open innovations in co-creation community platform : Bonding, crowding and complementor’ s engagement

• Main Authors: YIU, Daphne W., LU, Yiqian
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2024
• Subjects: Community bonding; Crowding mechanism; Platform engagement; Community interaction; Business and Corporate Communications; Organizational Behavior and Theory; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7662
• Institution: Singapore Management University

This study underscores how community bonding and crowding mechanisms are intertwined to facilitate complementor’s engagement in a co-creation community platform. Co-creation community serves as both a social place for a firm and a valuable source of open innovation via the active involvement of its...