Venturing into the Chinese market : a study of effective business venturing strategies for Singapore SMEs
Outline the effectiveness of current assistances given by Singapore government, summarise various market entering modes available, analyse current business formation practices, discuss various marketing tools available and ultimately develop and establish a model for Singapore companies which wish t...
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Main Authors: | Chang, Tino Shu Hao., Tan, Mary Suan Mui. |
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其他作者: | Chew, David Ah Seng |
格式: | Theses and Dissertations |
出版: |
2008
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主題: | |
在線閱讀: | http://hdl.handle.net/10356/6605 |
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機構: | Nanyang Technological University |
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