Social media usage for tv viewing in China : predictors, media engagement, and user behavior
The increasing popularity of using social media for TV-related matters can have a positive effect on TV ratings and audience engagement. According to Kantar Media (2014), more than 50% of TV audiences in China posted their opinions related to popular TV programs on Weibo. As the degree of social med...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2016
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| Online Access: | http://hdl.handle.net/10356/66375 |
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| Institution: | Nanyang Technological University |
| Language: | English |