Social media usage for tv viewing in China : predictors, media engagement, and user behavior
The increasing popularity of using social media for TV-related matters can have a positive effect on TV ratings and audience engagement. According to Kantar Media (2014), more than 50% of TV audiences in China posted their opinions related to popular TV programs on Weibo. As the degree of social med...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/66375 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |
Be the first to leave a comment!