Stadiums in the small screen : discussing the threat of new media advents on sport consumption in Singapore

• Main Author: M Kumar, Magashastini
• Other Authors: Nicholas Giles Aplin
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Social sciences::Mass media
• Online Access: http://hdl.handle.net/10356/66518
• Institution: Nanyang Technological University

The advent of New Media from the 1980s had many ramifications on the consumer market within the sport realm. Sport consumption started shifting from a participant-centric one to that of a spectator-centered one. In Singapore, the sport of soccer offers a very important case study in identifying New...