Stadiums in the small screen : discussing the threat of new media advents on sport consumption in Singapore

• المؤلف الرئيسي: M Kumar, Magashastini
• مؤلفون آخرون: Nicholas Giles Aplin
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2016
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Social sciences::Mass media
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/66518

The advent of New Media from the 1980s had many ramifications on the consumer market within the sport realm. Sport consumption started shifting from a participant-centric one to that of a spectator-centered one. In Singapore, the sport of soccer offers a very important case study in identifying New...