Come, let's eat!

• Main Authors: Yeo, Jay Si Ming, Lim, Mu Yao, Pang, Magnus Khin Yang, Ng, Jian Yang
• Other Authors: Ferdinand de Bakker
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns; DRNTU::Social sciences::Sociology::Communities, classes and races; DRNTU::Social sciences::Communication::Intercultural communication; DRNTU::Social sciences::Sociology::Culture
• Online Access: http://hdl.handle.net/10356/66719
• Institution: Nanyang Technological University

This report presents “Come, Let’s Eat!”, a communication campaign by four undergraduates from Wee Kim Wee School of Communication and Information that aims to use food to introduce young Singaporeans to foreign cultures. The disconnect between a globalised Singapore and an unyielding definition o...