Every man for himself : examining the effects of self-interest on persuasion

• Main Authors: Chow, Li Ying, Kong, Wei Yi, Ng, Vanessa Xin Hui, Tay, Matthias
• Other Authors: Benjamin Hill Detenber
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/66864
• Institution: Nanyang Technological University

To understand the persuasiveness of straight allies in advocating for their homosexual counterparts, a 2x2 between-subjects factorial study was used to test for the influence of sexual orientation and position advocated on attitudes toward message source and content. Conducted over the span of two w...