Every man for himself : examining the effects of self-interest on persuasion

To understand the persuasiveness of straight allies in advocating for their homosexual counterparts, a 2x2 between-subjects factorial study was used to test for the influence of sexual orientation and position advocated on attitudes toward message source and content. Conducted over the span of two w...

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Bibliographic Details
Main Authors: Chow, Li Ying, Kong, Wei Yi, Ng, Vanessa Xin Hui, Tay, Matthias
Other Authors: Benjamin Hill Detenber
Format: Final Year Project
Language:English
Published: 2016
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Online Access:http://hdl.handle.net/10356/66864
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Institution: Nanyang Technological University
Language: English

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