The effects of discounting in a highly competitive Asian market
The objective of this research is to investigate the effect of advertised discounts, brand image, and perceived quality on the purchase intention of consumers. It also extends previous knowledge by examining the effect of branding and perceived quality within this context.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7156 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | The objective of this research is to investigate the effect of advertised discounts, brand image, and perceived quality on the purchase intention of consumers. It also extends previous knowledge by examining the effect of branding and perceived quality within this context. |
|---|