The effects of discounting in a highly competitive Asian market
The objective of this research is to investigate the effect of advertised discounts, brand image, and perceived quality on the purchase intention of consumers. It also extends previous knowledge by examining the effect of branding and perceived quality within this context.
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| Format: | Theses and Dissertations |
| Language: | English |
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2008
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| Online Access: | http://hdl.handle.net/10356/7156 |
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| Institution: | Nanyang Technological University |
| Language: | English |
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sg-ntu-dr.10356-71562024-01-12T10:15:34Z The effects of discounting in a highly competitive Asian market Amita Sood Marshall, Roger Nanyang Business School DRNTU::Business::Advertising::Product The objective of this research is to investigate the effect of advertised discounts, brand image, and perceived quality on the purchase intention of consumers. It also extends previous knowledge by examining the effect of branding and perceived quality within this context. Master of Business 2008-09-18T07:40:49Z 2008-09-18T07:40:49Z 2002 2002 Thesis http://hdl.handle.net/10356/7156 en Nanyang Technological University 128 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Advertising::Product |
| spellingShingle |
DRNTU::Business::Advertising::Product Amita Sood The effects of discounting in a highly competitive Asian market |
| description |
The objective of this research is to investigate the effect of advertised discounts, brand image, and perceived quality on the purchase intention of consumers. It also extends previous knowledge by examining the effect of branding and perceived quality within this context. |
| author2 |
Marshall, Roger |
| author_facet |
Marshall, Roger Amita Sood |
| format |
Theses and Dissertations |
| author |
Amita Sood |
| author_sort |
Amita Sood |
| title |
The effects of discounting in a highly competitive Asian market |
| title_short |
The effects of discounting in a highly competitive Asian market |
| title_full |
The effects of discounting in a highly competitive Asian market |
| title_fullStr |
The effects of discounting in a highly competitive Asian market |
| title_full_unstemmed |
The effects of discounting in a highly competitive Asian market |
| title_sort |
effects of discounting in a highly competitive asian market |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/7156 |
| _version_ |
1789482985902309376 |