Mobile product costing study of an Asian mobile operator.

The paper is based on a case study of a renowned Asian mobile network operator that has engaged BearingPoint to develop an actual mobile product offering costing study in a pilot project for Model one of their provincial network (with about 5 million subscribers) in response to a highly competitive...

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Bibliographic Details
Main Authors: Cheong, Tuck Meng., Tang, Hon Cheong.
Other Authors: Nanyang Business School
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7162
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Institution: Nanyang Technological University
Description
Summary:The paper is based on a case study of a renowned Asian mobile network operator that has engaged BearingPoint to develop an actual mobile product offering costing study in a pilot project for Model one of their provincial network (with about 5 million subscribers) in response to a highly competitive open market public policy.