Mobile product costing study of an Asian mobile operator.

• Main Authors: Cheong, Tuck Meng., Tang, Hon Cheong.
• Other Authors: Nanyang Business School
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Management::Competition
• Online Access: http://hdl.handle.net/10356/7162
• Institution: Nanyang Technological University

The paper is based on a case study of a renowned Asian mobile network operator that has engaged BearingPoint to develop an actual mobile product offering costing study in a pilot project for Model one of their provincial network (with about 5 million subscribers) in response to a highly competitive...