CRM for regional banks : an analysis of strategy, technology and implementation.

This report studied the CRM for regional banks: an analysis of strategy, technology and implementation.

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Bibliographic Details
Main Author:	Binz, Christian.
Other Authors:	Senn, Christoph
Format:	Theses and Dissertations
Language:	English
Published:	2008
Subjects:	DRNTU::Business::Finance::Banking DRNTU::Business::Information technology::Customer relationship management systems
Online Access:	http://hdl.handle.net/10356/7190
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Institution:	Nanyang Technological University
Language:	English

Description
Summary:	This report studied the CRM for regional banks: an analysis of strategy, technology and implementation.

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