Relational mobility and variety seeking : exploring multiculturalism and symbolic threat as explanatory mechanism

• المؤلف الرئيسي: Chugani, Dhaneesha
• مؤلفون آخرون: Kenichi Ito
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2017
• الموضوعات: DRNTU::Social sciences
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/72167

In a multicultural society, could the attitudes and experiences from the environment have an impact on how a consumer makes purchasing decisions? The current study aimed to discover any potential relationships between the constructs of relational mobility, multiculturalism, symbolic threat and varie...