Variety seeking in the Singapore service industry.

• Main Authors: Long, Zhenjie., See, Yuat Beng., Sim, Catherine Ung Mei.
• Other Authors: Sivakumaran, Bharadhwaj
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/9530
• Institution: Nanyang Technological University

This exploratory research looks at whether consumers display higher variety seeking tendencies in low involvement services (versus high involvement); services with hedonic elements (versus utilitarian services); hybrid services (versus non-hybrid services); standardized services (versus customized...