Variety seeking in the Singapore service industry.

This exploratory research looks at whether consumers display higher variety seeking tendencies in low involvement services (versus high involvement); services with hedonic elements (versus utilitarian services); hybrid services (versus non-hybrid services); standardized services (versus customized...

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Bibliographic Details
Main Authors:	Long, Zhenjie., See, Yuat Beng., Sim, Catherine Ung Mei.
Other Authors:	Sivakumaran, Bharadhwaj
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/9530
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9530
record_format	dspace
spelling	sg-ntu-dr.10356-95302023-05-19T07:23:13Z Variety seeking in the Singapore service industry. Long, Zhenjie. See, Yuat Beng. Sim, Catherine Ung Mei. Sivakumaran, Bharadhwaj Nanyang Business School DRNTU::Business::Industries and labor This exploratory research looks at whether consumers display higher variety seeking tendencies in low involvement services (versus high involvement); services with hedonic elements (versus utilitarian services); hybrid services (versus non-hybrid services); standardized services (versus customized services); informal service relationship (versus formal service relationship); and services with low customer contact (versus high customer contact). 2008-09-24T07:33:22Z 2008-09-24T07:33:22Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9530 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Long, Zhenjie. See, Yuat Beng. Sim, Catherine Ung Mei. Variety seeking in the Singapore service industry.
description	This exploratory research looks at whether consumers display higher variety seeking tendencies in low involvement services (versus high involvement); services with hedonic elements (versus utilitarian services); hybrid services (versus non-hybrid services); standardized services (versus customized services); informal service relationship (versus formal service relationship); and services with low customer contact (versus high customer contact).
author2	Sivakumaran, Bharadhwaj
author_facet	Sivakumaran, Bharadhwaj Long, Zhenjie. See, Yuat Beng. Sim, Catherine Ung Mei.
format	Final Year Project
author	Long, Zhenjie. See, Yuat Beng. Sim, Catherine Ung Mei.
author_sort	Long, Zhenjie.
title	Variety seeking in the Singapore service industry.
title_short	Variety seeking in the Singapore service industry.
title_full	Variety seeking in the Singapore service industry.
title_fullStr	Variety seeking in the Singapore service industry.
title_full_unstemmed	Variety seeking in the Singapore service industry.
title_sort	variety seeking in the singapore service industry.
publishDate	2008
url	http://hdl.handle.net/10356/9530
_version_	1772826093146865664

Variety seeking in the Singapore service industry.

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