Relational mobility and variety seeking : exploring multiculturalism and symbolic threat as explanatory mechanism
In a multicultural society, could the attitudes and experiences from the environment have an impact on how a consumer makes purchasing decisions? The current study aimed to discover any potential relationships between the constructs of relational mobility, multiculturalism, symbolic threat and varie...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2017
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| Online Access: | http://hdl.handle.net/10356/72167 |
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| Institution: | Nanyang Technological University |
| Language: | English |