Study of authentic and fictitious online reviews

• Main Author: Snehasish, Banerjee
• Other Authors: Alton Chua Yeow Kuan
• Format: Theses and Dissertations
• Language: English
• Published: 2017
• Subjects: DRNTU::Library and information science::Libraries::Information society; DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Information technology::Electronic commerce; DRNTU::Library and information science::Libraries::Information retrieval and analysis
• Online Access: http://hdl.handle.net/10356/72679
• Institution: Nanyang Technological University

This research investigates the ways in which differences between authentic and fictitious reviews on the Internet are related to users’ perceived review authenticity. To accomplish the goal, it addresses two research questions. The first deals with actual review authenticity while the second focuses...