A case study of the greater Mekong subregion : bases for strategic alliances.
The case study is concerned with the factors that are important as a foundation for tourism marketing alliance formation and operation within the context of the Greater Mekong Subregion (GMS).
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/7318 |
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| Institution: | Nanyang Technological University |
| Language: | English |
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sg-ntu-dr.10356-73182023-05-19T07:08:20Z A case study of the greater Mekong subregion : bases for strategic alliances. Ho, Hsueh Ling. Henderson, Joan C. Nanyang Business School DRNTU::Business::Marketing The case study is concerned with the factors that are important as a foundation for tourism marketing alliance formation and operation within the context of the Greater Mekong Subregion (GMS). Master of Business 2008-09-18T07:43:43Z 2008-09-18T07:43:43Z 2002 2002 Thesis http://hdl.handle.net/10356/7318 en Nanyang Technological University 166 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Marketing |
| spellingShingle |
DRNTU::Business::Marketing Ho, Hsueh Ling. A case study of the greater Mekong subregion : bases for strategic alliances. |
| description |
The case study is concerned with the factors that are important as a foundation for tourism marketing alliance formation and operation within the context of the Greater Mekong Subregion (GMS). |
| author2 |
Henderson, Joan C. |
| author_facet |
Henderson, Joan C. Ho, Hsueh Ling. |
| format |
Theses and Dissertations |
| author |
Ho, Hsueh Ling. |
| author_sort |
Ho, Hsueh Ling. |
| title |
A case study of the greater Mekong subregion : bases for strategic alliances. |
| title_short |
A case study of the greater Mekong subregion : bases for strategic alliances. |
| title_full |
A case study of the greater Mekong subregion : bases for strategic alliances. |
| title_fullStr |
A case study of the greater Mekong subregion : bases for strategic alliances. |
| title_full_unstemmed |
A case study of the greater Mekong subregion : bases for strategic alliances. |
| title_sort |
case study of the greater mekong subregion : bases for strategic alliances. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/7318 |
| _version_ |
1770563557234049024 |