A case study of the greater Mekong subregion : bases for strategic alliances.
The case study is concerned with the factors that are important as a foundation for tourism marketing alliance formation and operation within the context of the Greater Mekong Subregion (GMS).
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| Main Author: | |
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7318 |
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| Institution: | Nanyang Technological University |
| Language: | English |