A pneu choice

• Main Authors: Lee, Nerissa Zhi Ying, Lim, Ching Ying, Lim, Gayle Jia Ying, Tong, Pui Jeng
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2018
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/73576
• Institution: Nanyang Technological University

A Pneu Choice is a pilot campaign on pneumococcal vaccinations for the elderly organised by four final-year undergraduates from the Wee Kim Wee School of Communication & Information, Nanyang Technological University. It aimed to persuade elderly in the Queenstown and Bukit Merah planning areas,...