The study on the Internet and its effect on the distribution of influence in organisational buying centres.

The primary objective of this study is to determine the effects of the Internet on the distribution of influence within buying centres. In particular, the study aims to identify the changes in levels of influence among key players at each stage of the organisational buying process due to the introdu...

Full description

Saved in:

Bibliographic Details
Main Authors:	Ling, Leonard Ping Chih., Goh, Whee Cheng., Peh, Yam Khim.
Other Authors:	Marshall, Roger
Format:	Theses and Dissertations
Language:	English
Published:	2008
Subjects:	DRNTU::Business::Information technology
Online Access:	http://hdl.handle.net/10356/7492
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-7492
record_format	dspace
spelling	sg-ntu-dr.10356-74922024-01-12T10:14:39Z The study on the Internet and its effect on the distribution of influence in organisational buying centres. Ling, Leonard Ping Chih. Goh, Whee Cheng. Peh, Yam Khim. Marshall, Roger Nanyang Business School DRNTU::Business::Information technology The primary objective of this study is to determine the effects of the Internet on the distribution of influence within buying centres. In particular, the study aims to identify the changes in levels of influence among key players at each stage of the organisational buying process due to the introduction of the Internet as a means of gathering information. Master of Business Administration (International Business) 2008-09-18T07:46:26Z 2008-09-18T07:46:26Z 2001 2001 Thesis http://hdl.handle.net/10356/7492 en Nanyang Technological University 38 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Information technology
spellingShingle	DRNTU::Business::Information technology Ling, Leonard Ping Chih. Goh, Whee Cheng. Peh, Yam Khim. The study on the Internet and its effect on the distribution of influence in organisational buying centres.
description	The primary objective of this study is to determine the effects of the Internet on the distribution of influence within buying centres. In particular, the study aims to identify the changes in levels of influence among key players at each stage of the organisational buying process due to the introduction of the Internet as a means of gathering information.
author2	Marshall, Roger
author_facet	Marshall, Roger Ling, Leonard Ping Chih. Goh, Whee Cheng. Peh, Yam Khim.
format	Theses and Dissertations
author	Ling, Leonard Ping Chih. Goh, Whee Cheng. Peh, Yam Khim.
author_sort	Ling, Leonard Ping Chih.
title	The study on the Internet and its effect on the distribution of influence in organisational buying centres.
title_short	The study on the Internet and its effect on the distribution of influence in organisational buying centres.
title_full	The study on the Internet and its effect on the distribution of influence in organisational buying centres.
title_fullStr	The study on the Internet and its effect on the distribution of influence in organisational buying centres.
title_full_unstemmed	The study on the Internet and its effect on the distribution of influence in organisational buying centres.
title_sort	study on the internet and its effect on the distribution of influence in organisational buying centres.
publishDate	2008
url	http://hdl.handle.net/10356/7492
_version_	1789482989366804480

The study on the Internet and its effect on the distribution of influence in organisational buying centres.

Similar Items