Niche strategy in the Irish microbrewing industry : a case study of the Porterhouse brewing company
The Porterhouse Brewing Company is Ireland’s first bar and brewery. Starting our modestly in 1989, it has successfully catered to the demands of consumers for microbrewery products in Ireland. With its variety of brews, its strategy has been to focus on a niche. This thesis examines the economic und...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7511 |
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| Institution: | Nanyang Technological University |
| Summary: | The Porterhouse Brewing Company is Ireland’s first bar and brewery. Starting our modestly in 1989, it has successfully catered to the demands of consumers for microbrewery products in Ireland. With its variety of brews, its strategy has been to focus on a niche. This thesis examines the economic underpinnings of the microbrewing beer industry in Ireland and the reasons for its growth and continued potential. |
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