Niche strategy in the Irish microbrewing industry : a case study of the Porterhouse brewing company
The Porterhouse Brewing Company is Ireland’s first bar and brewery. Starting our modestly in 1989, it has successfully catered to the demands of consumers for microbrewery products in Ireland. With its variety of brews, its strategy has been to focus on a niche. This thesis examines the economic und...
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2008
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sg-ntu-dr.10356-75112024-01-12T10:09:19Z Niche strategy in the Irish microbrewing industry : a case study of the Porterhouse brewing company Balakrishnan Seshan Koh, Roy Cheong Seng Long, Keith Wei Keat Mathew, Samuel John Heng, Michael Swee Hai Nanyang Business School DRNTU::Business::Industries and labor The Porterhouse Brewing Company is Ireland’s first bar and brewery. Starting our modestly in 1989, it has successfully catered to the demands of consumers for microbrewery products in Ireland. With its variety of brews, its strategy has been to focus on a niche. This thesis examines the economic underpinnings of the microbrewing beer industry in Ireland and the reasons for its growth and continued potential. Master of Business Administration 2008-09-18T07:46:41Z 2008-09-18T07:46:41Z 2003 2003 Thesis http://hdl.handle.net/10356/7511 Nanyang Technological University application/pdf |
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DRNTU::Business::Industries and labor Balakrishnan Seshan Koh, Roy Cheong Seng Long, Keith Wei Keat Mathew, Samuel John Niche strategy in the Irish microbrewing industry : a case study of the Porterhouse brewing company |
| description |
The Porterhouse Brewing Company is Ireland’s first bar and brewery. Starting our modestly in 1989, it has successfully catered to the demands of consumers for microbrewery products in Ireland. With its variety of brews, its strategy has been to focus on a niche. This thesis examines the economic underpinnings of the microbrewing beer industry in Ireland and the reasons for its growth and continued potential. |
| author2 |
Heng, Michael Swee Hai |
| author_facet |
Heng, Michael Swee Hai Balakrishnan Seshan Koh, Roy Cheong Seng Long, Keith Wei Keat Mathew, Samuel John |
| format |
Theses and Dissertations |
| author |
Balakrishnan Seshan Koh, Roy Cheong Seng Long, Keith Wei Keat Mathew, Samuel John |
| author_sort |
Balakrishnan Seshan |
| title |
Niche strategy in the Irish microbrewing industry : a case study of the Porterhouse brewing company |
| title_short |
Niche strategy in the Irish microbrewing industry : a case study of the Porterhouse brewing company |
| title_full |
Niche strategy in the Irish microbrewing industry : a case study of the Porterhouse brewing company |
| title_fullStr |
Niche strategy in the Irish microbrewing industry : a case study of the Porterhouse brewing company |
| title_full_unstemmed |
Niche strategy in the Irish microbrewing industry : a case study of the Porterhouse brewing company |
| title_sort |
niche strategy in the irish microbrewing industry : a case study of the porterhouse brewing company |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/7511 |
| _version_ |
1789482906381451264 |