Niche strategy in the Irish microbrewing industry : a case study of the Porterhouse brewing company

• المؤلفون الرئيسيون: Balakrishnan Seshan, Koh, Roy Cheong Seng, Long, Keith Wei Keat, Mathew, Samuel John
• مؤلفون آخرون: Heng, Michael Swee Hai
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/7511

The Porterhouse Brewing Company is Ireland’s first bar and brewery. Starting our modestly in 1989, it has successfully catered to the demands of consumers for microbrewery products in Ireland. With its variety of brews, its strategy has been to focus on a niche. This thesis examines the economic und...