Social listening analytics for marketing content creation

Social content is available everywhere on the Internet today. Performing text analytics provides meaning to the unstructured data gathered from the social content. It is opportune to tap into online content given how the social media is thriving worldwide currently, generating more data than before....

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Bibliographic Details
Main Author: Leong, Yik Sheng
Other Authors: Chen Lihui
Format: Final Year Project
Language:English
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10356/75198
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Institution: Nanyang Technological University
Language: English