Social listening analytics for marketing content creation

• Main Author: Leong, Yik Sheng
• Other Authors: Chen Lihui
• Format: Final Year Project
• Language: English
• Published: 2018
• Subjects: DRNTU::Library and information science::Libraries::Information retrieval and analysis
• Online Access: http://hdl.handle.net/10356/75198
• Institution: Nanyang Technological University

Social content is available everywhere on the Internet today. Performing text analytics provides meaning to the unstructured data gathered from the social content. It is opportune to tap into online content given how the social media is thriving worldwide currently, generating more data than before....