A behavioural study on consumer adoption of self-collection service for e-commerce freight delivery (forced adoption)
This study focuses on consumers belonging to the forced adoption stage, known as forced adopters. Forced adoption is where the consumer had to use APLs involuntarily. We will be applying the Diffusion of Innovation Theory to survey and analyze the force adopters’ intention to continue using APLs vol...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/10356/75692 |
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| Institution: | Nanyang Technological University |
| Language: | English |