On global account management : a case study on the Hewlett-Packard / Compaq merger.

• Main Author: Mladen Rikanovic.
• Other Authors: Wan, Chew Yoong
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Management::Organizational change
• Online Access: http://hdl.handle.net/10356/7571
• Institution: Nanyang Technological University

Examination of the emergence of global account management using the nine-field model as a theoretical framework. Customer management, industry consolidation, supplier reduction, corporate strategy and business relationships will also be analyzed.