Studying the snowball : validation of the typical buying center research method

Studying the snowball : validation of the typical buying center research method

This project aims to validate the "snowball" sampling technique, allied to a self-declared scale of decision influence, typically used for researching buying center behavior in a Business-to-Business environment. However this methodology suffers criticism such as biases in naming the peopl...

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Main Authors: Shashank Shekhar Aggarwal, Amit Gangwal, Bhuvan Jain
Other Authors: Marshall, Roger
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Business::Marketing::Research
Online Access:http://hdl.handle.net/10356/7649
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-7649
record_format dspace
spelling sg-ntu-dr.10356-76492023-05-19T07:08:20Z Studying the snowball : validation of the typical buying center research method Shashank Shekhar Aggarwal Amit Gangwal Bhuvan Jain Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Research This project aims to validate the "snowball" sampling technique, allied to a self-declared scale of decision influence, typically used for researching buying center behavior in a Business-to-Business environment. However this methodology suffers criticism such as biases in naming the people in the sample, and the limitations inherent in a self-declared scale of influence. These identified problems with the most-used method of investigating industrial buying center structures provide the focus of the research. Master of Business Administration 2008-09-18T07:49:02Z 2008-09-18T07:49:02Z 2006 2006 Thesis http://hdl.handle.net/10356/7649 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Research
spellingShingle DRNTU::Business::Marketing::Research
Shashank Shekhar Aggarwal
Amit Gangwal
Bhuvan Jain
Studying the snowball : validation of the typical buying center research method
description This project aims to validate the "snowball" sampling technique, allied to a self-declared scale of decision influence, typically used for researching buying center behavior in a Business-to-Business environment. However this methodology suffers criticism such as biases in naming the people in the sample, and the limitations inherent in a self-declared scale of influence. These identified problems with the most-used method of investigating industrial buying center structures provide the focus of the research.
author2 Marshall, Roger
author_facet Marshall, Roger
Shashank Shekhar Aggarwal
Amit Gangwal
Bhuvan Jain
format Theses and Dissertations
author Shashank Shekhar Aggarwal
Amit Gangwal
Bhuvan Jain
author_sort Shashank Shekhar Aggarwal
title Studying the snowball : validation of the typical buying center research method
title_short Studying the snowball : validation of the typical buying center research method
title_full Studying the snowball : validation of the typical buying center research method
title_fullStr Studying the snowball : validation of the typical buying center research method
title_full_unstemmed Studying the snowball : validation of the typical buying center research method
title_sort studying the snowball : validation of the typical buying center research method
publishDate 2008
url http://hdl.handle.net/10356/7649
_version_ 1770563481685196800

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