Not as innocent as they seem : a content analysis on gender stereotyping in memes
With internet memes regarded as one of the latest fads in online culture, this exploratory study examines the representation of genders in memes using a content analysis of 638 memes from the Know Your Meme Facebook page. Guided by Erving Goffman’s framework for analysis of gender advertisements, th...
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Main Authors: | Hong, Crystal Zhen Ting, Robinson, Fiona Mei, Toh, Abigail Jia Jing, Goh, Sherlyn Jia Ling |
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Other Authors: | Edson C. Tandoc Jr |
Format: | Final Year Project |
Language: | English |
Published: |
2019
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/76589 |
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Institution: | Nanyang Technological University |
Language: | English |
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